Content Management - Marketing Specialist

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for the Field Sales organization.

• Contributes to creation of strategic marketing plan in support of Sales pipeline and revenue objectives.
• Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations.
• Provides onsite execution support for marketing programs.
• Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner.
• Creates and manages program budget; measures ROI through metrics analysis and reporting.

Career Level - IC2

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