Consumer Product Business Operations Lead - Consumer Products & Experiences (CPX)

Riot Games
📍 Shanghai, Shanghai, China 💼 Full-time 🕒 Posted July 05, 2026

Job Description

Responsibilities:


  • Holistic Business Operations (B2B & B2C): Manage and optimize day-to-day commercial operations across both Direct-to-Consumer E-commerce platforms (e.g., Tmall, JD, Douyin) and B2B distribution channels. Ensure seamless integration between supply chain, marketing, and sales to achieve revenue and profitability (P&L) targets.

  • Channel BD & Expansion: Lead proactive Business Development efforts to unlock new retail and distribution partnerships. Act as the primary driver for CPX's expansion into new areas, identifying key local distributors, establishing cross-border e-commerce setups, and building a sustainable regional footprint.

  • Own Channel Strategy & Planning: Define and execute comprehensive annual and quarterly business plans across all channels. Tailor promotions, product assortments, and commercial strategies based on distinct platform rhythms (e.g., Double 11, 618) and regional market nuanc...
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    Job Details

    • Location Shanghai, Shanghai
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date July 05, 2026
    • Application Deadline August 14, 2026