Consumer Brand Strategist

**Job Details:**

**Job Description:**

Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies.

**Responsibilities Include But Are Not Limited To:**

+ Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming.
+ Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation.
+ Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tier...

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