Chief Manager Marketing

Role : Chief Manager – Marketing Innovation, Products & Programs

Job Purpose

• Own and drive Air India Express‘s member programs and product strategy
• Engineer a commercially led ecosystem that increases repeat purchase and retains the flyer and member base .
• Lead the full program roadmap across Customer Experience, Marketing integration, Program Governance, Loyalty, Product, and Partnerships — translating customer and commercial data into AI-powered interventions that drive measurable revenue impact.
• Act as the custodian of member relationships across all touchpoints , driving strategy and go-to-market priorities in close collaboration with ICT, Revenue Management, Customer Happiness, Digital and eCommerce.

Key Accountabilities

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