Category Lead Marketing – Diaper Category

Job Title: Category Lead Marketing – Diaper Category
Location: Kiambu/Nairobi County
Role Summary
Our client is looking for a Category Lead – Hygiene to drive the marketing strategy and execution for their Diaper Category innovation and growth portfolio.
You will play a critical role in shaping new product development, brand positioning, trade activation, and consumer engagement for Diaper categories across Kenya and regional markets.
This role combines strong consumer insight, commercial acumen, and execution excellence, with a particular focus on translating innovation into scalable, profitable brands in competitive FMCG environments.
Key Responsibilities
1. Category Strategy & Planning
• Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets.
• Identify consumer, channel, and innovation opp...

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