Capital One Audience Insights Manager

Elevate marketing strategies at Capital One Canada as the Audience Insights Manager. This pivotal role combines analytics with consumer-centric storytelling to guide effective marketing initiatives.
In this managerial position, you will lead a team dedicated to uncovering insights that transform marketing planning. Your role will bridge data with consumer advocacy, ensuring that marketing strategies align with customer needs and brand health. You will define key personas and oversee strategic initiatives to enhance overall business performance.
Key Responsibilities:
• Integrate core consumer insights into marketing cycles
• Manage and mentor a team of researchers and analysts
• Formulate messaging strategies for brand accountability
• Identify new product opportunities through consumer research
• Analyze market trends to support strategic decision-making
Requirements:
• 5+ years in consumer insights or marketing strategy
• Experience leading teams in resea...

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