Campaign and Nurture Strategy Manager - SurePayroll

Overview

This position manages the execution of the marketing campaign and nurture strategy by building campaigns that support all brands, products, and segments at every stage of the funnel. Works with cross-functional product managers, brand managers, content, and design teams to identify opportunities and optimize media channels, and nurture tracks based on customer personas and data analysis. Leads the digital team through campaign execution to ensure the campaigns launch promptly, have appropriate attribution, are optimized effectively, and reported on accurately.

• Produces and maintains the go-to-market campaign calendar to ensure alignment and provide transparency across all functions.
• Collaborates with product, brand, and digital managers to drive the campaign and nurture strategy supporting all brands, products, and segments.
• Manages the campaign and creative ...

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