Buyer (FMCG)

The Category Manager (FMCG) is responsible for developing and executing the category strategy to drive sales growth, profitability, and overall performance of assigned product categories. This role manages the end-to-end category lifecycle, including assortment planning, pricing, promotions, supplier negotiations, and performance analysis.

Key Responsibilities

1. Category Strategy & Planning

• Develop category strategies aligned with business goals to grow sales, margin, and market share.
• Analyze market trends, competitor activities, and customer insights to optimize category performance.
• Identify opportunities for assortment expansion, new product introductions, and category innovation.

2. Assortment, Pricing & Promotion Management

• Define and manage the product assortment mix based on demand, profitability, and customer behavior.
• Set and moni...

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