Business Development Representative - National Instruments

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Job Summary

Farnell Electronics, an Avnet company is on the look out for a Business Development Representative (BDR) which will be responsible for identifying, qualifying, and developing new sales opportunities for NI's (National Instruments) test products, software, and solutions. This role combines foundational technical awareness of test and measurement solutions with proactive outbound prospecting to build pipeline and support revenue growth. The BDR engages new and existing customers through multi-channel outreach (phone, email, virtual meetings) to uncover customer challenges, position NI Test capabilities, and advance qualified opportunities to the appropriate sales stakeholders.

The BDR plays a critical role in expanding market presence, increasing account penetratio...

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