Brand PR Lead - Middle East & North Africa

Lead on the Middle East & North Africa (MENA) Franchise Brand Comms agenda and support the delivery of the MENA agenda in partnership with the MEA Beverages CEO and his Leadership Team. This is a newly created role that will help elevate our beverage communications agenda across key Franchise markets with focus on Saudi Arabia as an anchor market.

1. Shape and deliver the Brand PR strategy for the Beverage portfolio, translating brand and business priorities into an integrated earned media agenda that builds reputation, equity, and engagement.
Accountable for making decisions and executing actions.
2. Establish and embed ways of working, defining processes for planning, approvals, agency collaboration, and cross-functional alignment with different functions.
Accountable for making decisions and executing actions.
3. Lead the development of annual PR and influencer plans for priority beverage brands...

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