Brand Manager

About the Role

The role involves strategic localization and go-to-market ownership for Korean brands, focusing on commercial management, stakeholder leadership, and team development to drive growth and market penetration.

Responsibilities

• Architect the local GTM strategy by evaluating Korean brand directions, whitepapers, and product assets, and re-engineering them to resonate deeply with the local consumer demographic.
• Lead the end-to-end commercial strategy for product launches, mega-campaigns (e.g., Double-Double days), and baseline (BAU) operations across TikTok Shop and other primary e-commerce platforms.
• Conduct market, competitor, and consumer trend analysis to identify untapped market segments and position Korean products for maximum market share penetration.
• Own the revenue, margin, and growth targets for the assigned Korean brand portfolio, proactively managing...

Ready to Apply?

Submit your application today and join our talented team at Wonder Maker Group.