Brand Manager (Men's Fashion)

Responsibilities:
Brand Strategy & Development:
• Develop and implement a comprehensive brand strategy to strengthen the market presence of the
men’s fashion line.
• Analyze market trends, consumer preferences, and competitor activities to identify growth
opportunities.
• Ensure the brand’s identity, voice, and positioning align with company goals.
Product Development & Merchandising:
• Work closely with the design and merchandising teams to develop seasonal collections that align
with customer demands.
• Provide insights on fabric choices, styles, and color palettes based on market research.
• Ensure product assortments reflect the brand’s vision and appeal to the target audience.
Marketing & Campaign Management:
• Plan and execute marketing campaigns, including digital, in-store, and influencer collaborations.
• Oversee social media strategies, content creation, and partnerships to increase brand engagement.
• ...

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