Brand Manager (Luxury Brand)

ACG
📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam 💼 Full time 🕒 Posted March 01, 2026

Job Description

ACG_3319_JOB
Our client is a leading retail group in Vietnam, who is looking for a qualified candidate to join their firm:

1) Brand strategy development & governance

  • Develop and execute brand strategy and positioning aligned with the company’s vision, business direction, and development stage.

  • Manage and standardize the brand identity system (logo, colors, typography, key visuals, tone of voice, etc.).

  • Ensure brand consistency across all channels: stores, POSM, website, social media, PR, packaging, and visual merchandising (VM).

  • Develop and implement brand guidelines.

  • Conduct research on market, competitors, and industry trends.

  • Analyze customer insights and consumer behavior to adjust brand and business strategies.

  • Track and manage Brand Health metrics.

  • 2) Brand campaign development

  • Plan and manag...

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    Job Details

    • Location Ho Chi Minh City, Ho Chi Minh City
    • Job Type Full time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date March 01, 2026
    • Application Deadline April 10, 2026