Brand Manager

Job Responsibilities:-

1. Brand Strategy and Management

• Track brand performance
• Track market for competitor activity. Review research data and align to brand need
• Build brand market strategy in conjunction with reporting manager and National marketing Manager
• Plan and conduct market visits to get an on the ground feel of the brand – visibility ; movement market, channels etc
• Design and execute the ground level activities through effect coordination & briefing of event organizers
• Design/launch brand media (ATL/BTL) campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs , achieve right media mix and coordinate media campaign launch
• Digital/Social would be an critical element

2. Sales Market Share and Profitability management

• Achieve sales, market share and Profit target for the brand.
• ...

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