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Brand Manager, Breakthrough Launch – CVRM (m/w/d)

AstraZeneca
📍 Vienna, Vienna, Austria 💼 Full time 🕒 Posted February 21, 2026
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Job Description

Brand Manager, Breakthrough Launch – CVRM

Location: Vienna, Austria

Contract: Full-time

About the role
Join AstraZeneca to lead brand management for a breakthrough launch product in Cardiovascular, Renal and Metabolism (CVRM)—the first innovation to this category in a decade. You own the annual brand budget for costs and sales, set bold targets, track performance rigorously, and craft a sharp, insight-led go-to-market (GTM) strategy. You know how to launch a pharmaceutical brand with excellence.

Key responsibilities

Strategic

  • You lead the development of the GTM strategic plan aligned to the Global brand strategy.
  • You make insight-led decisions, staying constantly informed about market conditions and translating them into differentiated marketing concepts.
  • You define, track, and course-correct against clear brand KPIs.
  • You roll out integrated PR and multi-channel communication plans to build awarene...

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    Job Details

    • Location Vienna, Vienna
    • Job Type Full time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date February 21, 2026
    • Application Deadline April 02, 2026