Brand Executive

POSITION SUMMARY

Assist and support the development and execution of brand strategy to enhance brand visibility, drive consumer engagement, especially in digital marketing and increase market share

RESPONSIBILITIES

• Marketing Implementation: Assisting and monitoring the implementation and execution of marketing initiatives.
• Digital Marketing & E-commerce: Managing digital marketing efforts and marketing activity in e-commerce and eRetailer.
• Market Analysis: Analyzing market data, Consumer Insight Data, competitor activities, sales, and distribution data to identify business threats and opportunities, and develop action plans for improvement.
• Budget Management: Actively managing and monitoring Advertising & Marketing (A&M) spending in coordination with the finance department.
• Cross-functional Colla...