Brand Designer – Sleepwear Identity

A premium sleepwear and loungewear brand is seeking a Brand Designer to develop a sophisticated and timeless visual identity system. The focus is on quiet luxury, softness, and comfort, appealing to a unisex audience who values style at home and while traveling. The ideal candidate will craft a clean, elegant, and contemporary brand presence that avoids trends, cuteness, or overt femininity. The brand identity will be applied across product labels, embroidery, packaging, and digital assets, ensuring a cohesive and elevated look throughout all touchpoints.

Deliverables

• Primary and secondary wordmark logos reflecting a modern, luxurious aesthetic
• Optional icon inspired by moonlight or clouds
• Cohesive color palette and contemporary typography system
• Brand guideline PDF outlining usage, color, and typography rules
• Final files delivered in vector formats suitable for print and digital
• Applications for product (l...

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