BM/SBM-Lokelma MKT-上海

AstraZeneca

📍 China, China, China 💼 Full time 🕒 Posted June 30, 2026

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Job Description

Deep understanding of customer insights 20%
Regular customer visit, frequent sales team interaction
Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency
Analyses and interprets the research data presented to assist in strategic decision
Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) 10%
Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
Conducts situation analysis, with input from internal & external stakeholders.
Elaborates clear SWOT, resulting in identification of Key Issues .
Performs risk analysis and develop mitigation plan,
Formulates the Promotion Mix
Develops forecasting based on market dynamics...
            

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Job Details

Location China, China
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted Date June 30, 2026
Application Deadline August 09, 2026