Description
Role description
Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre/post Launch strategy, development of a disease area vision and strategy, and effective resource allocation in order to optimize sales and profits. Strategize, write and implement the marketing plan for the brand.Typical Accountabilities
Operational Brand Management & Customer Excellence
Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers Participate in the development of the Business Action Plan in close collaboration with the Marketing HeadDrive the full implementation of the operational Business Action Plan ...