B2B Marketing Lead

Location: Hybrid between home and either London or Kettering

Reports to: Senior B2B Marketing Manager

Closing Date: Friday 10th April 2026

About the role

The B2B Sector Marketing Lead strategically owns sector growth plans, revenue targets, and defines target audience, focus areas, and success metrics across priority sectors (employers, training providers, HE, FE, public sector, international).

This commercial role is accountable for marketing's contribution to pipeline and sector performance, setting direction and KPIs, and briefing Campaign and Digital teams. Strong commercial judgment, stakeholder management, and analytical skills are essential. Occasional travel for events, interviews, or shoots may be required.

Responsibilities

• Own and develop sector growth plans aligned with commercial priorities, defining target audiences and KPIs with Partnerships and Sales.
• Lead account-based marke...

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