B2B Marketing (Demand Gen) Manager

Role Description

This is a full-time hybrid role for a B2B Marketing (Demand Gen) Manager based in Johor Bahru, with the flexibility for some remote work. The role involves developing and executing marketing strategies, conducting market research to identify trends, and driving demand generation campaigns. Day-to-day responsibilities include collaborating with sales and customer service teams to align marketing efforts, optimizing campaigns for lead acquisition, and analysing data to inform marketing initiatives.

Qualifications

• ICP and account strategy : Can define target segments, buyer personas, buying triggers, and account lists. Exercises resourcefulness and creativity.
• Campaign design : Can build campaigns around pain points like AI adoption, workforce productivity, skills transformation, and change management.
• Outbound literacy : Comfortable with LinkedIn, email sequences, webinars, partner campaigns, and ...

Ready to Apply?

Submit your application today and join our talented team at Curiouscore.