B2B Digital & Performance Lead

Entity: Customers & Products Job Family Group: Marketing Group Job Description: Please note that roles based out of SJS or Sunbury will move to Timber Square, Southwark, from Q4 2027 Role Overview This role leads digital performance across BP’s B2B businesses, connecting CRM, digital channels, web, analytics, and demand generation to drive measurable commercial impact. It focuses heavily on customer acquisition and scalable lifecycle engagement, while improving funnel efficiency (web → lead → opportunity → pipeline) and supporting multi‑market adoption of consistent tools and frameworks. The role also provides dedicated digital performance support to Fleet Europe, especially within SME and base segments. Key responsibilities include: Digital performance framework — defining KPIs, dashboards, governance, and optimisation rhythms across markets. CRM & lifecycle activation — owning the Journey Catalogue, contact strategy, automated journeys, and CRM operating model. Funnel optimisation — ...

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