Associate Director of Communications

Role Overview: The Associate Director will lead the institution’s brand strategy, digital presence, and communication ecosystem to enhance visibility, reputation, and stakeholder engagement. This role is responsible for driving integrated marketing initiatives, overseeing website performance, managing high-quality content development, and ensuring strong digital growth through SEO and analytics-driven strategies. The incumbent will also lead the communications team, ensuring alignment with institutional goals and consistent brand positioning across all channels. Key Responsibilities : 1 . Strategic Brand Buildin g:• Develop and execute comprehensive brand strategies aligned with institutional vision and growth objectiv es• Strengthen institutional positioning across academic, research, and outreach domai ns• Ensure consistency in brand messaging across all platforms (online & offlin e)• Lead campaigns for admissions, rankings, reputation building, and thought leadersh ip 2. Website Man...

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