Job Description
Job Description
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign (digital, PR, offline, online, partnership, E-news, roadshow…)Build targeted communication strategies for exhibitors, trade visitors, buyers and industry professionals.Execute and optimize digital campaigns such as SEO, Google, Facebook ads..Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies.Monitor and optimize website performance: SEO, traffic, user experience. Optimize landing page, registration form, and email automation (EDM), as well as using analytics to improve the marketing campaignsMarket/list research to build a hygienic and healthy databaseWork with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show ...
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