Purpose & Overall Relevance for the Organization:
Build Brand adidas as the best sports brand in Taiwan by:Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing planMaximizing and following Retail marketing budget as set according to the marketing planDeveloping creative materials and ideas to enhance the best brand presence Key Responsibilities:
Planning
Develop and recommend Retail Marketing plan for Sports Performance (SP) in according to GTM strategy and goalsCreate innovative ideas at retail that convey the brand (product and brand assets) as innovative and excitingIdentify how above-the-line communications can be adapted and implemented in-storeSource GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standardConcept development and adap...