Assistant Manager, Marketing Communication at MyTOWN Shopping Centre

Job description

Responsible

• Integrated Campaign Planning: Sets success metrics and oversees execution of integrated marketing campaigns aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall.
• Brand Governance: Manages brand and content strategy, reinforces MyTOWN’s brand identity and market positioning, ensuring a consistent narrative across all platforms, channels, and customer touchpoints.
• Strategic and Crisis Communications: Manages crisis communication messaging and approvals, assisting Marketing Manager on press and media relations, content publishers and influencer outreach.
• Events and Experiential Marketing: Oversees execution for MyTOWN’s on-ground thematic events and activations, elevating shopper experience through ambience, wayfinding, and installations.
• Reporting and Performance Analytics: Monitors campaign performance and tracking while...

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