1. Marketing, PR & Branding:
Work closely with Brand Manager/ Business Manager to develop annual marketing calendar with full marketing activities and budget spendPlan and coordinate with Marketing team to execute marketing activities: product launches, events, outpost animation, in-store animation,…Liaise with principal for execution of branding/ marketing activities.Assist on monthly budget trackingEnsure and maximize monthly product exposure on both digital & print media channelPrepare monthly in-store promotion scheme and coordinate with MKT & Retail Ops for execution to make sure that every counter understand well and have enough stocks to apply the promotion.Apply for promotion license & communicate with retailers about the programPrepare monthly marketing activities report.2. Merchandising and inventory:
Follow and execute visual merchandising guidelines from principals at all counters to mak...