Assistant Brand Manager

Job Description :

Report to: Senior Brand Manager

• Assist brand manager in setting agenda for brand development.
• Assist in developing annual brand marketing plan to meet market share, volume, profits.
• Assist in preparing budgets and implementing tactical programs for comprehensive integrated brand communication campaigns.
• Keep track, record and do frequent reports related to brand(s)
• Conduct market analysis with sales team to understand market trend, consumer insight, brand performance, competition.
• Share analysis results with senior management to suggest solution and direction to improve issue, leverage strenths & opportunities.
• Analyze customer behavior change.
• Set up KPIs for each activity, ensure & maintain KPIs achievement.
• Coordinate with cross function teams, internal and external resources to achieve the common goals.
• Manage brand activities including marketing, advertisin...

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