Area Sales Manager (ASM) – State Owner (Primary + Secondary)

Job Title Area Sales Manager (ASM) State Owner (Primary + Secondary) Department Sales Reporting To Zonal Head / Head of Sales Location State-level role (Extensive field travel) Employment Type Full-Time Role Objective Own and drive the complete state-level growth engine by managing Primary (Company Distributor) and Secondary (Distributor Market) sales with a strong execution focus on C/D/E-category retail outlets, while scaling Wholesale, HoReCa, and Institutional channels. This role carries end-to-end accountability for distributor lifecycle, revenue, collections, field productivity, execution metrics, and contribution. Key Responsibilities A. State Business Ownership (Primary + Secondary) Own full-state Primary & Secondary sales targets with sustainable month-on-month growth (no artificial primary loading). Build and execute state business plan: district/town prioritization, distributor network design, coverage model, and channel mix. Cascade targets into TL/FOS-level goals and dr...

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