APP Store Optimisation

Job Summary

We are seeking a performance-driven ASO & App Growth Specialist ASO, to scale organic and paid app growth across the Apple App Store and Google Play Store. This role combines App Store Optimization (ASO) with Google Ads App Campaigns and Apple Search Ads (ASA) to maximize visibility, conversions, and installs while maintaining efficient acquisition costs.

Key Responsibilities App Store Optimization (ASO)

• Develop and execute ASO strategies to improve keyword rankings, visibility, and organic installs
• Conduct keyword research and optimization for app titles, subtitles, descriptions, and metadata
• Optimize app store creatives (icons, screenshots, preview videos) to improve conversion rates
• Run A/B tests on store listings using platform tools and ASO software
• Monitor competitors, category trends, and algorithm updates
• Manage app ratings, reviews, and reputation strategy
• Support localization and in...

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