Analyst, Email Marketing

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The Analyst, Email Marketing supports planning and execution of daily promotional emails for the Bath & Body Works program. This role will report to the Email Marketing Manager.

Responsibilities

+ Manage email wireframe planning, ensuring accuracy from initial build through promotional, thematic and business change
+ Efficiently and effectively modify email plans according to business change to improve overall channel performance and meet shifting needs of the business
+ Plan segmentation strategies to drive traffic and demand
+ Lead cross functional communication of email plans and updates between Comm Op...

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