AIA Vitality Propositions, Strategy and Engagement Principal

Role and Responsibilities:

Propositions Development

• Develops compelling health and wellness propositions to regularly improve the AIA Vitality program with the goal of driving member growth and engagement and to ultimately deliver business value.
• Spearheads regular AIA Vitality program review, the annual Vitality Pricing Review/PLPM Analysis, and Vitality Experience Study to evaluate program financials and identify areas for improvement.
• Researches and looks for new trends and developments in health & wellness that may potentially be introduced to customers through the AIA Vitality program.
• Regularly conducts competitor and industry scan to look for opportunities where AIA can be the thought leader or have the first-mover advantage in the health & wellness space specifically in the insurance industry.
• Works with Propositions Leads and Product Tribe in integrating AIA Vitality for ne...

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