Advanced Specialist, Geo Marketing

**This role aligns to the following industry titles - Marketing Activation Manager, Go-to-Market (GTM) Marketing Manager**
**Position Summary**
The Advanced Specialist is responsible for turning global and regional marketing strategy into market-ready activation that drives commercial impact for the Higher Education portfolio. This includes campaign-anchored activation, customer-facing toolkits, sales enablement, and events that help field teams engage customers effectively across key buying moments.
Working as part of the Geo Marketing team, this role focuses on delivery and execution — owning defined initiatives, products, or moments within the region. The Advanced Specialist partners closely with regional sales, campaign, product marketing, digital, and local market teams to ensure messaging, positioning, and value propositions show up consistently in every external-facing touchpoint.
Success in this role comes from strong executional judgement, commercial curiosity, and...

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