AA International SFE Future-Fit, AI & Sales Technologies Lead

Role Purpose

This role is accountable for improving international sales force effectiveness through practical use of AI, sales technologies, and digital solutions. Working from within SFE, it identifies, prioritizes, and scales solutions that improve field productivity, planning quality, execution discipline, and performance across markets.

The role combines strong SFE expertise with business ownership of future-fit initiatives, translating field and commercial needs into scalable solutions and partnering with relevant functions to embed them in day-to-day field execution. It plays a critical role in ensuring that innovation is tied to measurable SFE outcomes and sustainable value in the field.

Ownership of the business problem, prioritization, and value realization remains with SFE, while partnering with BTS and other technical functions to ensure solutions are designed and delivered in a fit-for-purpose way.